Pharmaceutical Management

Shree Sai Prakashan is writing a full set of B.Pharm titles to this new NEP 2020 syllabus. Get notified the moment the book for this subject is released, or pre-book sets for your college.

Unit 1 · Introduction to Pharmaceutical Management 6 hrs

An introduction to management and an overview of the Indian and global pharmaceutical industry; and the management functions of planning, organizing, leading and controlling, together with decision-making and time management.

Unit 2 · Marketing Management in Pharmaceuticals 6 hrs

The definition and uniqueness of pharmaceutical marketing; an overview of the global and Indian marketing scenario; the marketing mix and the four Ps — product, price, place and promotion; and strategic marketing.

Unit 3 · Pharmaceutical Product Management 6 hrs

Product-life-cycle management and new-product launch; branding, positioning and portfolio management; and the role of the product manager together with promotional strategy and the medical-representative function.

Unit 4 · Financial and Human Resource Management 6 hrs

The basics of financial management — budgeting, costing, break-even analysis and the interpretation of financial statements; and human-resource management including recruitment, training, motivation and performance appraisal.

Unit 5 · Supply Chain and Inventory Management 6 hrs

The pharmaceutical supply chain and distribution channels; inventory-management techniques including ABC and VED analysis, economic order quantity and safety stock; warehousing and cold-chain management; and logistics and procurement practice.